Far Shore Merchants is taking its first step into continental Europe with the award-winning Jackdaw Cave Spiced Rum brand, which is now being imported into Belgium by Districo.
Attracted by Jackdaw’s delicate but complex flavour profile and the brand’s fascinating backstory, Districo will also feature the rum in a new product showcase “The Cocktail Club” in October 2023 at a prestigious and exclusive event for their member base.
“The moment we tasted Jackdaw Cave, we knew it would blend perfectly with one of our popular Franklin & Sons mixers in our portfolio, but we are also all agreed that it can be enjoyed on the rocks as a sipping rum,” says Hendrik Wostyn, Districo CEO.
Districo has a unique cooperative business structure and is set up as a centralised buying group for a number of independent on-consumption outlets across Belgium. This structure allows the brands in their portfolio to benefit from a broad and loyal distribution network.
Far Shore Merchants founder and Managing Director Terry van Rhyn said, “As expected, the export process to the EU is more complex after Brexit, but we have worked very closely with the importer in Belgium to help smooth out any wrinkles along the way.
“We recognise that consumer taste profiles tend to vary in each region around the world, but when a product has been created with such delicate and balanced flavour it will naturally have universal appeal. For our Jackdaw Cave premium spiced rum, it all comes down to the ingredients and achieving the important balanced tasting notes during the distillation and blending process.
“Our head distiller, Tom Read, is a true alchemist, producing these subtle nuances by distilling the molasses from scratch and crafting an exceptional blend of spices that gives Jackdaw Cave its uncompromising taste.”