Jackdaw Cave Spiced Rum is now available to the Belgium market after an exciting launch at an exclusive trade event at the prestigious Blauwhuis Castle in West Flanders.
Hundreds of bar and restaurant owners from across the country attended the “The Cocktail Club” two-day event which took place in late October. A showcase for new standout drinks to the industry, it was presented by the very dynamic Hendrik Wostyn, CEO of Districo, who was inspired by London’s private membership clubs such as The Arts Club and Annabel’s as well as cocktail bars like Bassoon’s Bar in The Corinthia, The American Bar in the Savoy, Artisan Bar in the Langham, and The Painters Room in Claridges.
Far Shore Merchants was represented by master mixologist Nadia van Laere, who produced an amazing range of cocktails using Jackdaw Cave Spiced Rum for guests to sample. Attendees also had the opportunity to learn about the origins of the brand and its link to the cultural history of the Isle of Man.
“The event was a huge success with lots of visitors and a great vibe,” said Nadia. “The Rum Room” was by far the most popular of the event and it was a pleasure to introduce so many people to the delights of Jackdaw Cave Spiced Rum and demonstrate its versatility for mixologists and creative cocktail combinations.”
Managing Director of Far Shore Merchants, Terry van Rhyn, added, “It was truly encouraging to work with professionals like Hendrik from Districo and Nadia on this impressive launch event. We look forward to collaborating on future promotional events like this to help further establish our brands in Belgium.”